Published Apr 30, 2024
Indiana athletics to extend apparel partnership with adidas
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Zach Browning  •  Hoosier Huddle
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Indiana athletics has reportedly reached an agreement on a new deal that will extend its apparel partnership with adidas, per multiple Tuesday morning reports.

The deal is expected to be a 10-year deal that keeps adidas as the exclusive apparel provider for all of Indiana athletics.

Indiana and adidas' partnership dates back to 2004.

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Indiana University athletic director Scott Dolson discussed the partnership on the most recent episode of the Hoosier Hysterics podcast, which can be found here.

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