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The Big Ten announced its new media rights deal on Thursday morning, the largest deal in college athletics.

The deal is with Fox, CBS, NBC, Peacock and FS1 and it's for 7-years and between $7 billion and $8 billion and runs from July 1, 2023 through June 30, 2030, according to Brett McMurphy of the Action Network.

McMurphy also reports that the contract includes an 'escalator clause', that could allow the deal to approach nearly $10 billion if the Big Ten increases membership.

This comes on the heels of the news earlier this summer that USC and UCLA would be leaving the Pac-12 and joining the Big Ten in 2024.

Big Ten commissioner Kevin Warren addressed the addition of both programs for the first time at Big Ten Media Days last month.

"One of the things that jumped out about USC, UCLA, and even the market of Los Angeles, we have — they’re the largest section of Big Ten alumni, other than in the Midwest, is in Los Angeles,” Warren said. “And there’s so many opportunities that exist across the country."

With this move, this is now the first time in the last 40 years Big Ten football and basketball conference games will not be televised on ESPN as part of its contract. Non-conference games like the ACC/Big Ten Challenge will still be on the ESPN networks due to the affiliation with the ACC.

The biggest shakeup is the addition of CBS to Big Ten football games. CBS had been the home to the SEC since 1996 but after the launch of the SEC Network a few years ago, the CBS relationship was all but done.

The final domino to fall was NBC. With conference re-alignment in the air, NBC now has the potential to pair Notre Dame, an independent program in football, with the Big Ten for its games, which could ultimately have some sort of impact on Notre Dame's potential to join the Big Ten at some point.

During negotiations over the last month, ESPN had a chance to retain the Big Ten but opted out of a potential 7-year and $380 million per-year package that the Big Ten offered.

(Updated): Below is the full release from the Big Ten

The Big Ten Conference announced today that it has reached distribution agreements with CBS, FOX, NBC and NBCUniversal's Peacock. The breadth of new partners, in addition to Big Ten Network (BTN) and FS1, will place conference football, women’s and men’s basketball and Olympic sports student-athletes on the biggest stage and provide fans with the most exciting matchups across traditional over-the-air linear television and direct-to-consumer streaming. These landmark media rights agreements are the most comprehensive in all of college sports and further strengthen the tradition of the Big Ten Conference.

Big Ten Conference football will dominate Saturdays, beginning in the fall of 2023 on the largest broadcast platforms from morning to night, with FOX at Noon ET, CBS at 3:30 p.m. ET and NBC in Prime Time. With the addition of the University of California, Los Angeles (UCLA) and the University of Southern California (USC) in August 2024, the conference, its student-athletes and member institutions will reach the broadest audience in the country, coast-to-coast, including the top three media markets in the country in New York, Los Angeles and Chicago. The media rights agreements will begin July 1, 2023, and run through the 2029-30 season.

“The Big Ten Conference media rights agreements are more than just dollars and deals. They are a mechanism to provide stability and maximum exposure for our student-athletes, member institutions and partners during these uncertain times in collegiate athletics,” Big Ten Conference Commissioner Kevin Warren said. “We are very grateful to our world-class media partners for recognizing the strength of the Big Ten Conference brand and providing the incredible resources we need for our student-athletes to compete at the very highest levels, and to achieve their academic and athletics goals.”

“The Big Ten has been a valued partner for more than three decades and we are thrilled to expand that relationship by adding Big Ten football to our portfolio of marquee properties,” said Sean McManus, Chairman, CBS Sports. “The combination of CBS Sports’ proven record in elevating college conferences to new heights, our standard of excellence and the strength and reach of Paramount Global’s linear and digital platforms, will create a powerful showcase for the Big Ten and its student-athletes. Together with Kevin Warren and the team at the Big Ten, we look forward to growing the conference to the highest of levels, reaching the widest audience.”

“We are proud to expand upon our long-standing partnership with the Big Ten Conference and further bolster our position as the premier rights holder of the conference,” said FOX Sports Chief Executive Officer and Executive Producer, Eric Shanks. “Commissioner Warren’s leadership and vision have resulted in the growth and recent market expansion of the Big Ten Conference. In an ever-evolving landscape, the Big Ten remains the most storied collegiate athletic conference in the country.”

“We are incredibly excited to be partnering with Kevin Warren and the Big Ten Conference on this robust package of sports,” said Pete Bevacqua, Chairman, NBC Sports. “With Big Ten Saturday Night and Sunday Night Football headlining each fall weekend in primetime on NBC and Peacock, along with our historic Notre Dame Football partnership, NBC Sports will be the home of premier games in college football and the NFL. In addition, with the rights to a wide range of Big Ten events, Peacock and NBC Sports will be a year-round destination for the best in college sports.”

“The new rights agreements are an incredible achievement for our entire conference and a true testament of what can be accomplished with teamwork,” stated Commissioner Warren. “I am incredibly grateful for collaborative efforts and hard work of our conference staff, specifically Laura Anderson, Anil Gollahalli, Kerry Kenny and Adam Neuman, our presidents and chancellors, athletics directors, coaches, student-athletes, and our partners at CBS, NBC and FOX Sports for solidifying unprecedented Big Ten access across transformative media companies for our fans to tune-in and follow the Big Ten content they love.” The Big Ten Conference new media agreements grant the following rights to their partners:

BTN will maintain its strong position as the home for Big Ten fans, as the network will continue to televise a full slate of football, basketball and Olympic sport competition throughout the entire year.

CBS’s initial season in 2023 will include seven football games and both regular season and postseason men’s basketball action, along with the Big Ten Women’s Basketball Tournament final appearing on CBS for the first time. The Big Ten Men’s Basketball Tournament semifinals and final will continue the tradition of airing on CBS, which they have done for 25 years. Every CBS Big Ten football and basketball broadcast will also be streamed on Paramount+, Paramount Global’s direct-to-consumer streaming service.

Starting in 2024, CBS will televise up to 15 regular-season football games per season, including an annual Black Friday game in the afternoon. CBS is America's most-watched network for the past 14 years and the highest-rated college football network.

FOX has renewed its agreement to televise football and men’s basketball games each season, with the opportunity to carry additional sports throughout the year. The Big Ten Conference’s partnership with FOX reached its high point during the 2021-22 year, as FOX captured the #1 time slot in college football for the first time with its Big Noon Saturday platform that featured 10-14 games involving a Big Ten team, and a men’s basketball season that ended with the top three most watched games in the history of FS1 all featuring Big Ten programs.

NBC will produce 14-to-16 games on broadcast television each season as it introduces college football fans to Big Ten Saturday Night. Each Big Ten game on NBC broadcast will also be simul-streamed on

Peacock, NBCUniversal's direct-to-consumer streaming service. NBC Sports has established the most dominant primetime franchise in television history, as its Sunday Night Football has been primetime’s No. 1 show for an unprecedented 11 consecutive years – a streak that is currently active.

Peacock, NBCUniversal's direct-to-consumer streaming service will deliver exclusive Big Ten football and basketball games each season, as eight regular-season football games will appear on the platform along with as many as 47 regular-season men’s basketball games (32 conference and 15 non-conference) and 30 regular-season women’s basketball games (20 conference and 10 non-conference). CBS, FOX and NBC will combine efforts to televise the seven Big Ten Football Championship Games during the term.

CBS: 2024, 2028

FOX: 2023, 2025, 2027, 2029

NBC: 2026

Big Ten Conference (bigten.org) is an association of world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching, and public service. Founded in 1896, Big Ten Conference has sustained a comprehensive set of shared practices and policies that enforce the priority of academics in the lives of students competing in intercollegiate athletics and emphasize the values of integrity, fairness, and competitiveness. The broad-based programs of the 14 Big Ten Conference institutions will provide over $200 million in direct financial support to more than 9,800 students for more than 11,000 participation opportunities on 350 teams in 42 different sports. Big Ten Conference sponsors 28 official conference sports, 14 for men and 14 for women, including the addition of men’s ice hockey and men’s and women’s lacrosse since 2013.

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